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Fairs | January 15, 2016

The new outfit of Opti

The name of the new area, !Hot, refers to the Greek word “talent”. The Oxford definition states that a talent has “a natural capacity for success in some department of mental or physical ability”. And the talents in the field of eye optics have found new home here

words  Carolina Saporiti

This year there is the new !Hot area (Home of optic talents), located in Hall C1 at opti with numerous highlights. Here, around 60 independent and fashion labels present their hottest new designs. There are an additional 100 companies in Hall C1 to complete the range of products. “If I would speak seriously, I have to say that we have to wait for the next opti edition to understand the coming trends… But I can recommend you to keep an eye on the areas Yes (Hall C4) and !Hot (Hall C1), because there we see the trends of glasses and fashion for the next year. I could also say that there is a rise of exhibitors on the area of fashionable glasses for children”, says Dieter Dohr, President of GHM.

Because of the high number of new subscriptions, every year with many requests for new labels, this year opti creates the new area !Hot, that as the Yes one host independent labels.

To rank highly on any trend scout’s to-do list visitors can reach the opti boxes. These boxes can also be found in the !Hot area. Sixteen newcomers are presenting their definition of good eyewear design. Furthermore, five companies have used the opti boxes as a springboard and are presenting at their own stands for the first time in 2016. In order to get to know the new and returning exhibitors, everyone should play the opti box game of quartets before visiting opti. The opti boxes represent edgy, unusual and fresh creativity. After moving here, the number of manufacturers has gone up to 16. All of them originate from Germany, Italy, France, Spain, Denmark and the Netherlands. The following companies are ready to be discovered by visitors from 15 to 17 January 2016: Glasses Manufactory S*, Code And Sas (Brand: iHuman), Dabrach, Dick Moby, Dima 2001 s.r.l (Brand: David Marc), D.T. Srls, Emian Böhe sunglasses, Housebrand, Iolani eyewear, Nogs, Projekt Samsen, Reinke Eyewear, Stefan Kästner, You Mawo GmbH and wood and cotton. Visitors can also look forward to performances by all representatives of the 2015 opti box generation, including Hapter, Isla Calavera, Clement Gouverneur, Eyecon as well as paper style. Their stands will be premiering in Halls C1 and C4.

A two-player game of quartets consists of 12 playing cards, with the 12th card being the joker. Each player gets six cards, the player who did not shuffle begins and reads the number from one of the categories on their uppermost card. The player with the higher value in that category is the winner. The winner places both cards in the bottom of their deck. If the selected category says K.A. (N/A or not applicable), then the card displaying a number wins. If both players have the same value in the selected category, then both place their card in the middle. Whoever’s turn it was calls out a category. Whoever has the higher value in this case wins these cards and the cards from the previous rounds. The first player with all the cards is the winner of the opti box game of quartets. This card game is especially popular amongst children and was invented by the German Werner Seitz in 1952.