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Notes | February 15, 2016

The new place in London

Moscot brings its timeless eyewear to its first shop in Europe

words editorial staff

Moscot is always been an institution in New York. Now, the iconic brand, founded in 1899, has opened its doors in the heart of London’s West End, bringing more than 100 years of optical expertise and its timeless eyewear for the first time in Europe. Fans of the brand can expect to shop full breadth of classic styles mixed among the brand’s signature aesthetic of quirky and eclectic treasures its New York City Shops are famous for. Moreover, Moscot London’s lower-level will showcase vintage eyewear from the family’s archives, and feature an interactive touch screen experience for clients to instantly connect with Moscot music and other content from the website moscot.com. And, in the name of the English tradition, a living room will also feature a designated tea service station for customers. “The opening of Moscot London, our sixth Shop worldwide, and our third oversees is an exciting milestone for us. Carnaby Soho is recognized worldwide for its history in style, and the neighbourhood is genuinely a strong fit for Moscot,” Moscot Co-President and Fourth Generation Moscot, Harvey Moscot.