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Interviews | February 20, 2016

Ørgreen – Olivia Delorme e Tobias Wandrup

Defined by a strong Danish minimalist approach to design, informed by fine craftsmanship and edgy elegance; lightness is offset by expressive colour palettes, giving each design energy and strength

words  Sandra Battistel

Olivia Delorme and Tobias Wandrup, respectively Ørgreen’s Senior Designer and Co-Founder&Head of Design, share the brand’s philosophy. They tell us why they choose to produce their frames in Japan and how they like to surprise their customers.

What is the best question we could ask you?

Where do you test your sunglasses?”

The worst?

Bad questions shouldn’t be asked

Ørgreen is?

A high-end eyewear brand from Copenhagen, designed in Denmark and handcrafted in Japan.

What is the concept behind it?

To make functional handmade eyewear for the design-minded and quality-conscious user. We create frames that make a difference on the face by enhancing the wearer’s expression. Eyewear that feels good and has character. A minimalistic add-on, with a Danish design simplicity.

What are the unique features of your frames?

The superb quality, the minimalistic look and the feeling when you wear them. It is very hard to go back to heavy acetate-frames, when you have tried titanium; one of the strongest, lightest and most flexible metals.

What is innovative and what is traditional about them?

We work a lot with creating contrasts, and one of the ways to do so, is to play with exactly those two words – tradition and innovation – and how they interplay with each other. We combine traditional shapes in new and edgy matt colour combinations with new and futuristic shapes in old-school colours in order to create diverse and complete collections. We want to give our customers designs they like and lust after. But more importantly we want to give them something they didn’t know existed. To surprise them.

How would you describe an Ørgreen frame?

High-end minimalistic titanium eyewear, coloured in a two-tone combinations. Handcrafted in Japan with respect for the details.

You are unique because…

We are true to what we do and we have an honest way of making design. Good design in my opinion is something that is not trying too hard. A good balance of shape, material, colours and functionality. Clean lines and beautiful colours make a subtle statement.

What are the distinguishing features of the frames?

We work with a simple design DNA that we have been using as our recipe for the last 18 years. Throughout the years we have boiled it down to the best and most essential. Essential features are the titanium material, the quality, the light-weight-feel and of course our colours. We are a leading company when it comes to colours. Sahra Lysell – our full-time colour consultant – is a true expert in creating and combine colours in a unique and innovative way. The colours give the designs energy and strength.

Where are your glasses designed and made and according to what rules?

Our frames are designed in our headquarters in Copenhagen Denmark, and made in the best factories in Japan to ensure the best quality possible. Japan is the capital of the world when it comes to high-end handcrafted eyewear. They have a long tradition of making detailed production and share the same simple design direction as we do in Denmark so they understand our demands.

How much has your brand changed over the years?

A little and a lot! We are still the same good gang of people, who just became a bigger gang during the years. I guess we’ve become a lot more professional as the years have gone by, but the signature of Ørgreen is still based on the same lines and touch that we have had since the beginning. Just perfected. If we like something – we like it, and this is the only way for us to go forward.

Achievements and things you are still striving for…

New cool and functional concepts of eyewear, new markets to achieve, new countries to visit, more cultures to learn about and how we can add values with our designs. We will keep making good designs and interesting projects as long as we live…

What feeling do people get from wearing your frames?

A good feeling I hope.

How does the world look through a pair of Ørgreen glasses?

Better I hope, otherwise send us an email and we will try to help you out somehow ;)