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Notes | September 23, 2016

Metal Soul

Andy Wolf is expanding: with a new factory in the French department of Jura, the Austrian company launches its first metal collection

words Editorial Staff

To mark its 10 year anniversary, the Austrian eyewear manufacturer Andy Wolf Eyewear has bought a new factory in the French department of Jura. The plant is located in the picturesque Alps. Only metal glasses are made here, and they make them by hand.
The collection has been launched at Silmo Paris and… it is love at first “spectacle”!

The creative process and the organisation will remain based in Hartberg. “When Andy Wolf was founded, at the time we had a forward – looking vision and relied on our own acetate glasses production in the heart of Austria. Now we want to expand our portfolio with our own metal factory, but that was not feasible in Hartberg for reasons of capacity,” said Katharina Schlager, designer and director of Andy Wolf. “We’d been looking for a metal eyeglasses production plant that met our requirements for some time and finally found what we were looking for in the French department of Jura,” continued Schlager.

The first collection includes 14 optical glasses and 5 sunglasses. All the frames are named after employees or members of the Andy Wolf family. The metal eyeglasses à la Andy Wolf are made from spring-tempered nickel silver, the bridge is made of stainless steel, and some metal rings and temples feature a chasing. All sunglasses have Zeiss lenses and are limited to 500 pieces per colour per style.

Frameless glasses are only for philistines and business men? Andy Wolf wants to prove the opposite with its first frameless glasses. The collection includes 6 optical frames and 4 sunglasses in various cat eye shapes and oversized round models. Always with matching-coloured nose bridge and temples made from acetate in powdery colours and crystal with metal design highlights in polished rose gold and matte gold. With their futuristic design, the frameless sunglasses are ushering in a new era of sunglasses. The design language is subtle, but punctuated with bold colour combinations of acetate and mirrored lenses.

The new sunglasses collection from the design collection Love will set hearts racing with excitement. With futuristic shapes and trendy colours, Andy Wolf is already looking forward to next summer. All sunglasses feature Zeiss lenses and are limited to 500 pieces per colour per style.

The German model siblings Lou and Nils Schoof are the new faces of the metal eyewear collection White Heat. The campaign photos were shot at a marble quarry in South Tyrol in collaboration with the photographer extraordinaire Elizaveta Porodina from Munich. The marble is weather-resistant and one of the most expensive marbles in the world due to its purity. The entire subway station at Ground Zero was decorated with this “white gold” just recently.

The German model siblings Lou and Nils Schoof are the new faces of the metal eyewear collection. The campaign photos were shot at a marble quarry in South Tyrol in collaboration with the photographer extraordinaire Elizaveta Porodina from Munich. The marble is weather-resistant and one of the most expensive marbles in the world due to its purity. The entire subway station at Ground Zero was decorated with this “white gold” just recently.