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Campaign | November 4, 2016

Ørgreen – Echoes of art

photography  Casper Sejersen

How does it look the world through the Ørgreen lens? You may understand it having a glance to the new fall winter campaign from the Danish eyewear brand, which focus into raw and natural material, providing a timeless interplay of light, colors and angles. A cold of a concrete environment is the perfect set where solid surfaces meet clean lines in order to express a sense of simplicity and functionality. The inspiration is found in the juxtaposition of two artistic polarities of early 20th century modernity providing aesthetic and existential kinship respectively. Le Corbusier is meaning perfected into ideal form. Dada is sense dissolved into debris deformed. Defining jointly the ambiguous complexity intrinsic in the Ørgreen identity.

Casper Sejersen for Ørgreen, campaign 2016
Casper Sejersen for Ørgreen, campaign 2016
Casper Sejersen for Ørgreen, campaign 2016
Casper Sejersen for Ørgreen, campaign 2016
Casper Sejersen for Ørgreen, campaign 2016
Casper Sejersen for Ørgreen, campaign 2016