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Campaign | November 3, 2016

Tavat SoupCan new campaign

SoupCan Collection 2.0: inspired by how Tavat’s designer thought goggles were made back in the 1930’s

SoupCan Collection 2.0: inspired by how Tavat’s designer thought goggles were made back in the 1930’s

words Editorial Staff

Tavat realized a new campaign video, called Le Rendez-Vous, for the new collection SoupCan 2.0. Tavat revisits their popular shapes seen in their current collection: Pantos, Round and Pantos Rectangular but this time lightens the frame by more than 25%. Tavat features each shape in an “all-metal” (M) version as well as a “combination” (C) version, where the brand has had more fun playing with contrast.

Tavat strived to make a product that is more suitable for every-day, all-day wear yet didn’t want to depart too far from their original design. SoupCan 2.0 “C” features all acetate temples allowing for more adjustment and has removed a lot of material to give the overall aesthetic a more refined look. Coming equipped with adjustable nosepads, and a clip-on as an add-on option with their melanin lenses, this is an ultra-wearable frame suitable for men and women alike.

View the video Le Rendez-Vous at this link.