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Campaign | January 20, 2017

The Modern Nomad

For its new campaign Sunday Somewhere brings you in Marrakech and in desert of Agafay, two perfect places to get lost

words Editorial Staff

Agafay Desert is a place of silence, where everyone can feel a sensation of freedom. The desert is a place that strips superficial stuff away. It’s the great giver of perspective and a place of transformation where a new clarity of vision emerges. Marrakech is a magic city: its energy will draw you in to in to explore its crowded souks, down endless labyrinth of narrow ochre, dusted lanes, finally dropping you amid the mayhem that is Jemaa el-Fna.

The Modern Nomad delivers six new styles. Roso, confident and distinctive oversized Aviator silhouettes. Komang, Junita and Fabio are deliberately smaller sized sunglasses with a nod to 70’s poolside glamour. Matahari Dua is a new-take on an old classic in the Matahari shedding the clip-on-off lens feature. Taking inspiration from earthy and stunning desert hues, Demi Black and Sandstone acetates hero the collection and perfectly balanced with Rose Gold and Bronze mirror lenses. Classics like the Yetti and Valentines have had makeovers with a considered emphasis on more lighter weight metals, thinner acetates and combination frames.

Sunday Somewhere The Modern Nomad