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Uncategorized | March 6, 2017

A 5.5% increase for Mido

The 47th session of the eyewear industry’s exhibition in Milan have had more than 55 thousand entries of visiting trade people

words Editorial Staff

The appointment for the next year is already set: 24 -26 February 2018, but now it’s also time to speak about the last edition of Mido. The 47th session of the eyewear industry’s exhibition in Milan have had more than 55 thousand entries of visiting trade people from around the world, crowding the pavilions of a Mido that was bigger and had organized an even busier calendar of events. This is a 5.5% increase over the previous year, for which attendance figures had scored an all-time record.

The importance of the eyewear sector was confirmed by the visit of Undersecretary for Economic Development Ivan Scalfarotto who, in addition to the pavilions, visited the much-photographed The Glasses Hype exhibition on the history of eyewear seen through communication and marketing.

«Business, social events, trends, innovation, technology, testing and investigation were the buzzwords at MIDO 2017 – commented MIDO President Cirillo Marcolin – making it a not-to-be-missed appointment for all the trade and an invaluable moment to network and gain new insights into the profession and industry trends. The vitality of the industry could also be perceived in the stands, where the comments were positive from among the more than 1.200 exhibitors present».