Campaign | March 22, 2017

Cutler and Gross – The Spirit of our time

words Editorial Staff

Renowned portrait photographer Platon shot the bold and provocative new campaign by British luxury eyewear brand Cutler and Gross. A longstanding collaborator and friend of the brand, Platon created a set of images inspired by the tension between the fast pace of technology and the natural world. “We are going through one of the most transformative periods in the history of the planet – the fourth industrial revolution,” Platon explains. “We are pushing technology at a faster rate than we can control and with this come challenging, unexpected consequences that have the potential to harm the planet and disrupt the natural order. I wanted to create a set of images that related to this in terms of style and self-expression; a dialogue with the unnatural, technological world of speed and innovation and the natural world in which Mother Nature bites back.”