Campaign | May 26, 2017

Etnia Barcelona introduces “Be Anartist”

The new campaign by the Spanish brand is full of important movies references loved by everyone

photography Biel Capllonch

The new global campaign of Etnia Barcelona is inspired by the icons of cinema and arts.  Based on the artistic avant-gardes, the spanish brand has created a Manifesto and an Anartist Decalogue, composed by 11 commandments, to deepen in its brand identity and its freedom. “Anartist” is everyone who believes that standards are unnecessary, that stereotypes corrupt creativity and that people should fight against them to find their own way to express themselves.

“BE ANARTIST” is a campaign composed by different photographs that express the Anartist’s attitude, that challenge the viewer, provoking him. Filled with film references, the campaign photos recall mythical movie scenes such as “A Clockwork Orange”, “The Big Lebowski” or “Pulp Fiction” and they are a tribute to movie directors.
Be Anartist by Etnia Barcelona
Be Anartist by Etnia Barcelona
Be Anartist by Etnia Barcelona