Stores & Opticians | May 3, 2017

Welcome home Etnia Barcelona

Seven floors and a total area of 8600 sq. ft, Etnia Barcelona has opened its first flagship store in Barcelona

words Editorial Staff

The Spanish brand Etnia Barcelona has opened its first flagship store in Barcelona, the city in which it came of age and that has had a great influence for the brand. It expresses the modern, disruptive character of the brand through a leading edge avant-garde architectural and stylistic intervention.

Located in an emblematic building of seven stories just outside of the Basilica of Santa María del Mar. Remodelled by the architect of the Camper Hotels and Lázaro Rosa Violán Studio, the new store is inspired by the traditional interior design of Barcelona apartments and is home to all the artist-inspired collections of the brand.

This new iconic space of the Barcelona eyewear brand occupies a total area of 8600 sq. ft. distributed over seven floors, each of which is designed to fully express the DNA of the brand. Two of these floors are dedicated to sales and showrooms specially reserved for its Optician Customers, press and brand ambassadors. The top floor boasts a private rooftop terrace with exceptional views over the gargoyles and stained glass windows of the Basilica which inspired the Best Seller “The Cathedral of the Sea”. The new iconic space will present all the collections of the brand: Originals, Vintage, Advance and the capsule collections that Etnia Barcelona has developed with artists from the worlds of art and photography, such as, Nobuyoshi Araki, Yves Klein, Steve McCurry or Jean Michel Basquiat.