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Notes | June 17, 2017

Foundations by Alyson Magee

Designed for a discerning wearer, Foundations is a highly considered collection of sun and optical frames for men and women, in keeping with Alyson’s signature style. The campaign is shot by Brendan Freeman

words Editorial Staff

Seven years on from her debut line – licensed by Alain Mikli – and after more than three decades designing for the world’s best known luxury brands, Alyson Magee returns to the helm of her eponymous line with a new, refined collection, called Foundations.
Foundations is a highly considered collection of sun and optical frames for men and women, in keeping with Alyson’s signature style; skilled craftsmanship and architecturally inspired silhouettes. Magee creates a perfect tension between aesthetics and engineering in her frames, a theme reflected in the ‘Foundations’ campaign by capturing interrupted tranquillity; an almost jarring light treatment juxtaposes the manicured styling and structural direction throughout. This is also translated across the collection with the punctuation of classic square and circular shapes with vibrant colour, refined by her focus on micro details and tempered with complex constructions that push conventional boundaries.

The campaign is shot by the photographer Brendan Freeman. The Alyson Magee collection is available internationally at optical stores and select fashion boutiques from today, 21st June.