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Notes | June 6, 2017

Happy birthday Persol

The brand born in Turin celebrates its 100th anniversary with two novelties

words Editorial Staff

Happy birthday Persol! One of the most important eyewear brands in the world celebrates its 100th anniversary and for the occasion introduces 2 novelties in the iconic Persol 649 family: the new Persol 9649SG Limited Edition and two new Havana colors of the Persol 6649. The Persol 9649SG Limited Edition features the iconic arrow for the first time made of 18-carat gold and Persol centennial date and the Limited Edition certification engraved in gold on the inside of the temples. It is a true masterpiece of Italian craftsmanship with only 200 numbered pieces.

Persol was born in 1917 in the city of Turin, Italy, and they were initially designed to meet the comfort and safety requirements of aviators and pilots of sport, as well as ideal vision standards. Since then, they have been manufacturing state-of-the-art glasses beloved by many, especially by legendary cinema icons. The continuous research and reinvention of its styles keeps it at the edge of design. This is how Persol began its journey, this is why Persol today is 100 year young.