Notes | June 7, 2017

Oakley x MotoGP

Oakley has been announced as Title Sponsor of Mugello, the italian GP, in 2017 and 2018. The brand is still the first choice of the best riders in the world, including Valentino Rossi and Maverick Vinales.

words Editorial Staff

Dorna Sports and Oakley announced global eyewear brand Oakley as the Title Sponsor of the Italian Grands Prixs in both 2017 and 2018, with the events to be known as the Gran Premio d’Italia Oakley. Oakley, as a longstanding partner of MotoGP, is the Official Eyewear Supplier to the Championship as well as being the brand of choice for many of the best riders in the world – including 9-time World Champion Valentino Rossi and reigning Champion Marc Marquez. This new, exciting agreement is a perfect fit for both Oakley and MotoGP – seeing the iconic Oakley name displayed around the Autodromo Internazionale del Mugello during one of the most spectacular events on the calendar.

Oakley’s heritage of innovation has been fueled by MotoGP, a sport that pushes performance to new levels. Taking inspiration from the power and precision of the sport, the 2017 Oakley MotoGP products, technologies and innovations are built to drive the future of the sport forward. Crafted with cutting edge innovations and unique design features, the Oakley Carbon Prime MotoGP merges Oakley and MotoGP’s shared passion for performance, pride in precision, and quality in materials and craftsmanship. The limited-edition frame draws design inspiration from the legendary bikes of MotoGP that define speed, power and precision.

Oakley launches also the Valentino Rossi Latch Signature Series, inspired by the the most successful MotoGP rider ever. Saluting him with a nod to his signature color, this special edition features the color of the champion’s logo highlighted on the kick-up clip with a classic keyhole bridge and rounded lenses that make Latch so popular.