Notes | February 21, 2018

Happy birthday De Rigo!

Born in 1978, the leading company in the eyewear sector De Rigo is ready to celebrate its 40th anniversary with the creation of the De Rigo Heart Foundation

words Editorial Staff

It’s time to celebrate for De Rigo, the Italian family business which, after 40 years in the industry, has succeeded in becoming a leading force in the international eyewear sector. In the space of just 4 decades, the small family business “Charme Lunettes” established back in 1978 by brothers Ennio and Walter, has become “De Rigo” and now offers the quality of fine Italian manufacturing worldwide, through the development of its global business model.
Today De Rigo is managed by the second generation of the De Rigo family, namely Ennio and Emiliana De Rigo, assisted by their children Massimo – Executive Vice President – and Barbara – Marketing Director of House Brands – with her husband Maurizio Dessolis in the role of Executive Vice President.

One of the most significant factors in affirming the status of De Rigo as market leader has been its ability to capitalise on the know-how and skills gained when producing eyewear for the designer brands of the international fashion sector, and use these internally to perfect its own house brands. Its investments in the creation of prestigious brands such as Police (1983) and Sting (1985) and the takeover of Lozza (1983) have proved to be essential moves for assigning an exclusive identity to the business of De Rigo, reinforced by particularly effective and innovative marketing and advertising strategies.

Over the years, De Rigo has forged countless partnerships with important players in the world of fashion and luxury goods: from international designer brands such as Chopard, Céline, Fendi, Givenchy to prestigious Italian fashion brands like Blumarine, Furla, Prada and Trussardi.

And this year there is another important achievement to celebrate: the establishment of the De Rigo Heart Foundation (Health, Education & Art for Youth), which will support programmes – for children and young people – designed to promote personal and intellectual development, and art in the forms of creativity and self-expression.