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Fairs | February 23, 2018

Mido: what’s new

Focused on innovation, the 48th edition of the Italian fair welcomes tens of thousands of professional visitors from across the globe

words Editorial Staff

“This edition will embody the enthusiasm, ideas, projects and drive towards innovation in a constantly evolving sector, where companies which are avant‐guard in terms of research and development seek to reinvent, in an audacious and creative manner, an item which for centuries, perched on our faces, has characterised our identity like no other (…)”. These are the words used by President Giovanni Vitaloni to present the 48th Mido edition. At Fieramilano, from February 24 to 26, the fair hosts large multinational industrial groups producing frames, lenses and sunglasses, small‐medium enterprises which are most dedicated to experimentation and creative avant‐guard, startups, producers of equipment, machines and components and the collective participation of the most interesting Asian manufacturers. A new edition of Omo‐Optical Monitor – the research carried out by GFK that investigates the eyewear buying and user habits of consumers in the most important economies – will be presented. A bigger More! Pavilion welcomes the area dedicated to innovation and especially the Mido Tech, where companies producing tools and machines for the optical industry will exhibit along with the Lab Academy with new designers and startups debuting on the sector’s international stage.