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Notes | March 15, 2018

Theater Edition – Pierre Cardin

Classic and contemporary at the same time, Theater Edition is worn by the Italian actor Federico Marignetti and the campaign was shot at La Fenice

words Editorial Staff

It’s a declaration of love to litterature and to theatre the new frame Theater Edition by Pierre Cardin. The glasses are the protagonists of the new campaign, shot in the beautiful setting of the “La Fenice” Theater in Venice, a prestigious location chosen to celebrate Monsieur Cardin’s commitment to the theater. A passion that will be reflected in the tour of the theatrical musical “Dorian Gray: Beauty has no Mercy”, a musical work freely inspired by the work of Oscar Wilde and interpreted by young Italian actor Federico Marignetti, that will tour the most prestigious Italian and international theaters. Marignetti, a young Italian actor who plays the role of the protagonist in the musical play, is also the protagonist of the campaign.
The distinctive design contents are inspired by the Maison’s heritage, which are classic and contemporary at the same time. The sleek shape fascinates with the sharp design of the front. Subtle stylistic details embellish the frame, like the metal-plate logo embracing the initial part of the temples, while maximum comfort is guaranteed by the flex hinge. The color range includes refined colors such as opaque black, brown and blue horns.