Campaign | April 19, 2018

Forget about any limits

For the Spring/Summer 2018 Etnia Barcelona introduces the new #BeAnartist Series 3 campaign

words Biel Capllonch

Think about some of the most famous art paintings: ‘Liberty Leading the People’ by Eugène Delacroix, ‘The Triumph of Bacchus’ by Diego Velázquez, ‘Salvator Mundi’ and ‘Lady with an Ermine’ by Leonardo Da Vinci, or even the ‘Young Woman with a Unicorn’ by Raphael and ‘Boy Bitten by a Lizard’ by Caravaggio; then forget the classic versions and enjoy the new #BeAnartist Series 3 campaign by Etnia Barcelona. The irreverent Spanish brand has just introduced the new images from its global brand campaign to celebrate the launch of the Spring/Summer 2018 collection. Once again, Etnia Barcelona takes its inspiration from classic art and reinterprets it from its own point of view with the help of rule-breaking photographer Biel Capllonch. All the new images are unique creations where classical elements of the original works co-exist with contemporary details, taking us to a world of bold imagination where nothing is what it seems at first glance.

For this season, Etnia Barcelona is introducing new styles for its Vintage and Originals eyewear collections, with a total of 37 new designs: 32 optical models and five styles of sunglasses. The exclusive acetates are small pictorial works of art that combine checkered patterns with cheerful, pointillist pop colours and solid shades – a tribute to the paintings and artists that inspire the brand.