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Stores & Opticians | May 7, 2018

L.G.R arrives at Rinascente Milan 

The Italian brand is proud to announce its recent partnership with Rinascente, Italy’s most elegant chain of department stores

words Editorial Staff

L.G.R doubles up! After the opening of its first flagship store in the prestigious Brera district in Milan, the Italian brand L.G.R has just inaugurated a pop- up corner at Rinascente in Piazza Duomo that will be open till 10 September 2018. On the second floor, which is dedicated to formal and upper casual men’s collections, L.G.R has brought the colors and shapes of Ottica Bini – the store owned by the grandfather of founder Luca Gnecchi Ruscone in Asmara (Eritrea, Africa) – to one of the most important and prestigious points of reference for luxury shopping. As the L.G.R Flagship Store Brera (Corso Garibaldi 36, Milan) features small wooden display niches, whose shape has been inspired by the three-light windows of the Asmara store, so the pop-up corner does. The Rinascente customers will thus have the opportunity to experience the world of timeless beauty and elegance that characterizes the brand of glasses “Inspired by Africa, handmade in Italy”.