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Notes | July 24, 2018

F is Fendi – Into a parallel dimension

The oversize oval and squared metal shapes are interpreted with a sophisticated colour-block approach in the inserts on the front

words Editorial Staff

The new F is Fendi sunglasses reflects a feminine and refined allure. The oversize oval and squared metal shapes are interpreted with a sophisticated colour-block approach in the inserts on the front, emphasising their ladylike attitude.  The metal cat-eye sunglasses (style FF 0290/S) is available in gold with black details and grey shaded lenses, ruthenium with blue details and grey/azure lenses, palladium with burgundy detail and brown shaded lenses, copper gold with pink details and brown/pink lenses. The metal squared sunglasses (style FF 0294/S) is available in black with black details and grey shaded lenses, brown with black/brown details and brown shaded gold mirror lenses, gold with green details and green shaded lenses, copper gold with pink/white details and brown/pink lenses.

The launch of  F is Fendi is celebrated with a video featuring model Hailey Baldwin as the protagonist of a digital travel in a parallel dimension. The video, inspired by the virtual environment and its very contemporary way of absorbing and interpreting reality, portrays the protagonist immersed in a universe of saturated colours, in between dark moments and high-light flashes, while a synth-wave electronic music sets the rhythm of the storytelling.