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Notes | July 4, 2018

Italian Independent – Laps Collection

Lapo chose a travelling location to portray Italia Independent’s latest creation, the Laps Collection

words Editorial Staff

A historic Milanese tram reinterpreted in the unique style of Lapo Elkann. This how the founder of Italia Independent has choosen to introduce Laps collection, the first eyewear collection to bear his name. For some days Lapo Elkann has transformed a tram it into a boutique on rails that has traveled through the streets of Milan. The tram’s customised interior and exterior fully embodied his style.

“This collection was born to be a story; I wanted to talk about myself, my creativity, my passions, the value-driven worlds that have always inspired my companies. I wanted to take you on a trip around Milan because, as you know, travelling has a certain flavour of freedom, of uniqueness; the same flavour that characterises this collection and which, ultimately, defines me.”