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Fairs | October 15, 2018

Hong Kong Optical Fair – Ready to go

The 26th edition of the Hong Kong Optical Fair will be held at the Hong Kong Convention and Exhibition Centre from 7-9 November

words Editorial Staff

810 exhibitors from 21 countries and regions to showcase the latest eyewear designs and related products. Everything is ready for the upcoming 26th edition of the Hong Kong Optical Fair, from 7-9 November at the Hong Kong Convention and Exhibition Centre (HKCEC). Pavilions from the Chinese mainland, France, Italy, Japan, Korea and Taiwan, along with HKOMA and Visionaries of Style, will provide a comprehensive marketing and trading platform for the industry.
“Hong Kong has long been a marketing and sourcing hub for the optical industry. As consumers become more concerned about eye health, and as the population ages, the industry sees plenty of growth potential for the optical market,” HKTDC Deputy Executive Director Benjamin Chau said at a press conference today. “With online shopping becoming more prevalent, companies can develop more distribution channels to expand the market. As tech-driven solutions become an important market trend, the fair is introducing the new IT Solutions and Shop Fittings zone to help the industry understand the latest technological applications and device designs and assist them in boosting production and improving business efficiency.”
At the IT Solutions and Shop Fittings zone, which makes its debut this year, local company 3DNA Eyewear will showcase its self-developed interactive eyewear customisation platform that can scan and measure the customer’s facial features through computer software and then produce a customised frame using a 3D printer. Another Hong Kong exhibitor, Mastermind Manufacture Limited, will be demonstrating how their shop design and installation solution can help retailers highlight their brand image and develop marketing strategies to make promotions more effective. Elsewhere at the fair, various thematic zones will showcase a wide variety of eyewear products to facilitate buyers’ sourcing. The Brand Name Gallery will house more than 220 well-known brands from around the world.