Loading...
Campaign | October 29, 2018

J.F. Rey – Double jeu

J.F. Rey’s new communication campaign is dedicated to the latest graphic, creative, colourful and contemporary creations

Photography Thierry Caccavale

A mysterious red painted pane that divide the image in two parts or a touch of red on black and white pictures. A game of contrasts that highlights the particular structure of the new pieces designed by Jean-François Rey. This is Double Jeu – the French brand’s new communication campaign – dedicated to the latest graphic, creative, colourful and contemporary creations. Produced entirely in-house by the Communication Department, the campaign illustrates the new collection’s creative approach. The artistic intent is expressed in either duality or complementarity, through a play of graphics, overlays, optical illusion effects and mirrors. The styling is impeccable in this selection of fashionable, elegant and contemporary pieces. The minimalist cuts and graphic details give a particular character to the campaign – ready to seduce!