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Fairs | October 9, 2018

Silmo Paris and Silmo d’Or, a balance

965 exhibitors including 77% foreign exhibitors 1 548 brands, 230 new companies, 80 000 square metre of exhibition area. This was Silmo 2018

words Editorial Staff

The 52nd edition of the International Optical Fair demonstrated its appeal on this rather dynamic global market with a satisfying turnover. Over four days, more than 37,000* professional visitors (56% of international) were able to admire the creativity of the 965 exhibitors in attendance, including 230 new companies exhibiting for the first time. “We are living up to our slogan, ‘so much more than just a fair,’” states Eric Lenoir, Silmo director. The event is a truly multifaceted instrument designed for all the facets of the sector: it optimises the array of exhibitors by additionally providing information, training and trend monitoring for a 360° view of our industry.”

A global new space, Silmo Next took a look at the future with The selection of Trendy Products, which appears in the digital magazine Trends by Silmo. The concurrent and complementary Futurology forum presented the products, services and technologies of tomorrow, drawing connections between well-established brands and start-ups to highlight four themes of the new markets: sports, well-being and health, entertainment, and 3D printing.

Presided by the Belgian designer and interior architect Michel Penneman, and in the setting of the Musée des Arts Forains, the members of the Silmo d’Or panel awarded the famous winged statuettes to Marni (Marchon) for “ME 2623” in the Fashion Optical Frames category, Salvatore Ferragamo (Marchon) for “SF184S Fiore” in the Fashion Sunglasses Frames category, Mora Busoli for “Venti” in the Designer Optical Frames category, Impressio for “609 Vortex” in the Designer Sunglasses Frames category, Thierry Lasry for “Shorty” in the First Class Prize category, Nathalie Blanc for “Suzanne” in the Panel’s Special Award category, L’Amy for “Mc Larren Ultimate vision” in the Technological Innovation category, Urban for “Eyelet Active” in the Children’s category, BBGR Optique for “Bluv Xpert” in the Vision category, ex-aequo Zeiss Group for “UV Protect” in the Vision category, Essilor for “Vision R-800” in the Material/Equipment category.

The international dimension of Silmo Paris has lead the organizers to welcome this year the International Opticians Association, or IOA, which honored for the first time, one personality who has contributed to the development and excellence of the optical profession. This award was given by Fiona Anderson, President of IOA and Elaine Grisdale, Director of Development of IOA, to Robert Grimard – Canadian Optician.