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Uncategorized | October 25, 2018

Snob Milano – New Standards

Snob Milano expands its product range. Silmo 2018 will be the occasion to unveil its first optical collection made from metal and acetate

words Enrico S. Benincasa

There’s something new happening at Snob Milano; the Italian brand is going to present its first optical collection at the upcoming Silmo (also at DaTE). This collection can be defined ‘clipless’ because these new models will not feature the clip technology that allows the Zeiss mask to be mounted over them as with previously-released silhouettes. The new frames seem to be more ‘classic’ in design when compared to the Snob style, but they are full of original and refined details. The collection is divided into three branches. The first one groups acetate models having a metal structure placed in the middle, made visible due to the transparent shades used. The second branch features metal frames with acetate details on the temples; there are also engravings through the round parts, filled with coloured varnish available in different shades. The third (and last) family of products is all about metal; the frame is a unique milled piece that shows a third decorative lens over the nose bridge, customizable in various hues. Tommaso Bossetti, Snob’s Head Designer explains, “We are working on expanding our product lines because we don’t want to be linked to just one particular model or idea. Snob has significant eyewear know-how and expertise and it’s growing very fast. Our goal is to unveil a new family of products for every trade fair we participate in.” All the models are made entirely in Italy by Sordelli.