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Notes | October 16, 2018

Som Eyewear rewards young talents

On the occasion of 40 years of history, Som Eyewear promotes – in collaboration with Certottica – a prize for new opticians

words Editorial Staff

Som Eyewear, that this year celebrates 40 years of history, has always been attentive to young talents, supporting initiatives in line with a new way of connecting the school with the world of work. He actively collaborates in the training of future opticians by promoting activities in synergy with schools and the Eyewear Museum. And this year, just on the occasion of the 40th anniversary, Som decided to set up a prize in the name of Giovanni Sommavilla, owner and founder of Som Eyewear, now led by the second generation: his sons Andrea and Francesca.
The company wanted to select one of the young students of the ITS Design course and eyewear technique, promoted by Certottica. The winner is Luca Dal Bò, who will access to a Professional Stage, having the opportunity of touching the working reality, linked to the eyewear world.  ITS Design and Technique of the Eyewear provides 2,000 hours of training to acquire the basic, transversal skills and the fundamental methodological approach to orientate oneself to the profession of the “Product Manager junior of eyewear”, that means the profile that manages a frame or an eyewear collection, coordinating all phases, from design to sale. “For us it is essential that young people cultivate their passion for the eyewear sector already starting from the course of study”, explain Andrea and Francesca Sommavilla. “Our final goal is to reward the deserving students, who will soon become well-trained and motivated professionals in the sector”.