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Brands | December 5, 2018

Cutler and Gross and Paul Smith announce license

The first collection features a combination of metal and acetate frames in classic shapes and with subtle design details

words Editorial Staff

Luxury British eyewear brand Cutler and Gross and Britain’s foremost designer Paul Smith today announced that they have entered a 3 year agreement for the design, production and worldwide distribution of Paul Smith sunglasses and optical frames. The agreement will utilise Cutler and Gross’ production expertise that spans almost 50 years, with the aim to grow and strengthen Paul Smith’s position in the luxury eyewear market. There will be an emphasis on distribution through premium opticians and eyewear stores and a particular focus on optical frames, though sunglasses will also feature in the collection.

All frames will be made by hand at Cutler and Gross’ own factory in Northern Italy, and fitted with lenses supplied by Dalloz Creations, the pioneering French sunlens manufacturer for the high-end market. The first collection under the new license features a combination of metal and acetate frames in classic shapes and with subtle design details that tie in with Paul Smith colours and tailoring. The frames will launch at optical trade fair Mido in Milan from 23rd – 25th February and will then be available from Paul Smith and Cutler and Gross outlets plus a selection of premium stores and opticians globally.