Fairs | February 20, 2019

Focus on digital

Once again sold-out, Mido doubles down on its commitment to offer exhibitors and visitors more tools to analyze the industry, its performance and markets

words Editorial Staff

Exhibition space sold out months in advance, record numbers of m2 sold and participating businesses (1316), further expansion of Pavilion
6 and the Lab Academy – areas with an innovative business format making their debut at a trade show – visitor pre-registrations on the rise and a new app. These are the latest developments from the leading global eyewear trade fair set to take place on 23rd and 25th February at Fiera Milano Rho. This year the focus is on continuity, reinforcing the achievements of recent years. The fair has also partnered with a global trend forecaster for an eye-opening presentation of developments in styles and lifestyles, giving eyewear insiders the relevant tools to make smarter decisions. Mido also keeps topics of industry interest, like the key issue of raising awareness around preventive eyecare, at the forefront, with a meeting featuring international trade professionals. Above all, Mido’s digital presence gets an upgrade with a new app available on Google Play and the Apple Store. Users will be able to access their entrance pass, consult the entire catalogue, send emails and visit their websites. The app makes it possible to follow Mido events, like the presentation ceremony of the coveted BeStore Awards, not to mention giving single-tap access to one’s own social channels for quick sharing of posts and tweets.