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Fairs | March 28, 2019

Vision Expo East 2019, a little report

Vision Expo East 2019 was a great success with the Show experiencing an overall attendance increase of 2.6 percent

words Editorial Staff

An overall attendance increase of 2.6 percent with a 5 percent rise in registration for optical buyers, one-third of attendees represented new practices and optical locations providing exhibitors the opportunity to connect with new buyers and 31 million impressions were generated on Social media with an increase of 15 percent over 2018. Exhibitors saw increased buying as they previewed new collections, launched new products and showcased their latest innovations to over 14,800 eyecare professionals from across the world. These are just some of the results achieved by Vision Expo East 2019, the optical fair held in New York City’s Javits Center. The fair was a great success with some exciting news: debuting at the Show, Vision Expo’s inaugural EYE2EYE series packed the BRIDGE with attendees during several events including an interview with award-winning artist, Common, moderated by multimedia personality, Lilliana Vasquez, as well as a panel with FUBU founders, Daymond John, Keith Perrin, J. Alexander Martin and Carl Brown. Additionally, the Exhibit Hall saw a surprise appearance by former professional basketball player, Shaquille O’Neal, to represent his eyewear line with Zyloware Eyewear. At this year’s Show, exhibitors saw increased buying as they previewed new collections, launched new products and showcased their latest innovations to over 14,800 eyecare professionals from across the world. Vision Expo East 2020 will take place March 26–29 in New York City, while Vision Expo West 2019, September 18–21 in Las Vegas.