Notes | April 10, 2019

Saraghina – Eye Am Fuori Salone

Saraghina leads to Milan Design Week its commitment towards environment and art for a sustainable future

words Editorial Staff

On the occasion of Milan Design Week 2019, Saraghina is present in two excellent locations: in Tortona with a concept store and in Bovisa with a temporary installation dedicated to the Eye Am project, previewed at MIDO 2019 with a installation of 1,000,000 straws to highlight sustainability. The Romagna-based company wants to turn attention to the importance of respecting the environment and to become a flag bearer of change in the eyewear world.

Eye Am Tortona: from 6th to 14th of April in Via Tortona 36 the brand becomes the bearer of the message of sustainability through evocative images where accessories, eyewear and clothing created with re-used plastic materials create a unique mix representing our thousand personalities in the silver thread of commitment to the environment.
Eye Am Bovisa: from 9th to 14th of April in Via Giuseppe Guerzoni 23 is the turn of the Saraghina installation realized in collaboration with the artist Stefano Ronci in the context of the “Republic of design”. In the spaces of the Embassy of Design (Location 44 #REGENERATION) eco-sustainable art will be the protagonist through the exhibition of unique pieces made through the “creative reuse” of recycled plastic materials. Ronci revisits eyewear with irony and lightness, transforming it from an accessory par excellence into “wearable sculpture”.
Staying true to oneself without renouncing always being different. This is the meaning of “Eye Am”. Not a brand, not a slogan, but a lifestyle: abandoning the old patterns, overcoming the boundaries of one’s own self, becoming impervious to homologation, gaining the freedom to express one’s multiple identities.