Campaign | May 21, 2019

Travelling with Sunday Somewhere

The colours and the sounds of India in the new brand’s collection

words Editorial Staff

It happens all the time. And it is always surprising and delightful. Each new collection released by Sunday Somewhere has the ability to lead us to the discovery of magical locations, characterized by ancestral beauty. Looking at the images of the brand’s beautiful campaigns, featuring frames surrounded by charming places, we just want to be there, to deeply desire to be there watching the sunset through some of the new sunglasses models. This also happens with the latest Voyage collection which captures the essence of Sunday Somewhere’s ethos: ‘living every day like it’s a Sunday’. India’s echoes permeate the whole line and its inspiration is rooted in Pushkar and Jaipur. These two contrasting locations in India are swarming with colour and buzzing with sound, a soundtrack of humming engines and horns, long bazaars, rose scented waters, ancient temples and warm serene lakes. Eleven new sunglasses enrich the collection together with five new optical styles that can be taken from indoors to the great outdoors. Shapes are different and appear through revisited aviator styles, hexagonal silhouettes and the unfailing cat-eye shape.