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Notes | July 5, 2019

Marcolin Group & adidas – A new team

Marcolin Group and adidas have entered into a licensing agreement for eyewear products

words Editorial Staff

There’s a new team in the eyewear world: Marcolin Group, one of the worldwide leading companies in the eyewear sector, and adidas, a global leader in the sporting goods industry, have entered into a licensing agreement for eyewear products. The partnership, stretching until 2024, will see the first eyewear products hit the market beginning in 2020. Under the terms of the licensing agreement, Marcolin Group will design, develop, manufacture, market and sell eyewear products under the adidas Badge of Sport and Originals labels. Massimo Renon, CEO of Marcolin Group, affirmed: “Today’s sportwear embraces and influences the entire fashion and accessory industry and we are very excited to begin collaborating with a legendary brand as adidas (…). We are adding an iconic brand to our portfolio, complementing our presence in the eyewear sporting goods industry”. The Originals collection will be inspired by Street Culture and loyal to the DNA of the adidas Originals Brand, sharing values of creativity and authenticity.