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Fairs | August 25, 2019

Imagining tomorrow

The trade fair presents the world première of the Silmo Hackaton, a sort of intellectual marathon to provide stimulating answers to the changes underway in industry

words Editorial Staff

Silmo Paris 2019 promises to be a dynamic event: Silmo Next, the futurology space, will continue to be the central prospective optical hub at the heart of the fair trade and for this edition, the concept of anticipation takes on a whole new meaning with a world première of the Silmo Hackaton. For 24 hours non-stop, five international, multidisciplinary teams of five people each are invited to imagine tomorrow’s retail world. This collaborative event – a sort of intellectual marathon – open to professionals from vision, distribution, merchandising, design, social sciences, marketing and production, should provide stimulating answers to the changes currently underway. Moreover, the Silmo Next space features, as usual, ‘La Sélection’, an exclusive panorama of the exhibitors’ trend products presented and showcased in Trends by Silmo. The Silmo D’Or awards which are celebrating their 25th anniversary will be an additional opportunity to put a temporal perspective on the technological innovations
and stylistic creations that have driven the optical and eyewear world over the years. Another important appointment, Silmo Academy, with the theme ‘refraction’, will be held on the 29th of September and, to finish, there is Silmo M@tch – a multi-purpose application, a perfect source of networking and information
to optimize the fair experience.