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Notes | September 1, 2019

Essedue – Look further

The Fall Winter 2019 collection is inspired by the Eighties and the multifaceted artist David Bowie

words Editorial Staff

The Fall Winter 2019 collection is inspired by the Eighties and the multifaceted artist David Bowie. Watershed years as it is the moment we live now. In those years, uncertainty was a source of inspiration for cultural currents such as the New Age, for the search for new sounds and images, innovative styles and experimental music such as electronic music, synthesizers, the first computer-based music. The Fall Winter 2019 campaign is called Look Further. It is an incitement to go beyond, to look beyond that watershed, beyond the important stage, enhancing one’s potential, cultivating one’s talents and riding the new wave that is about to arrive.

The Essedue collection from these stimuli presents itself with revisited forms of the Eighties, with delicate colors as well as energetically alive. The styles rework the inspirational proposal, with a modeling where the acetate millings are the contour of the sunglass lenses; while the details on the temples and on the front characterize its identity. The spectacle frame modeling is very wide in order to consolidate the customer experience that with prescription glasses entrenchs its commercial proposal. For women’s capsules, the colours gluings of the spectacle frame are always made with great attention to detail, while for men they correspond to the minimalist palette. The collection is divided into three proposals: PRIMA, the avant-garde sunglasses line, in which experiments with shapes and workmanships coexist, along with the rediscovery of the Eighties in new styles and colours; the Basic Capsule dedicated to prescription glasses; and the entry-level one, the Customized Capsule.