Fairs | September 1, 2019

The Hall of Frames

Hall of Frames, the meeting point for independent opticians, is ready to start

words Editorial Staff

The Hall of Frames in Zurich has made a name for itself as a trend fair and it is the meeting point for independent opticians and eyewear designers in Switzerland. For the first time, the Hall of Frames will take place before the Silmo in Paris, on September 15 – 16, 2019. A survey among the exhibitors, showed that most of them have already their news for autumn. The location of the event is the famous “Papiersaal” in the Sihlcity, Zurich. Around 40 brands have already registered. Many of the exhibitors are among the pioneers who have shaped the market over the years.

This year, it is particularly difficult to define a specific trend. Fine-edged metal glasses have finally arrived at the market and enjoy a still increasing popularity. Most shapes are roundish and still slightly oversized. Double bridges are on demand but haven’t established yet. Color wise silver frames are a safe horse, Rose Gold celebrates a great revival. In general, warm colours are increasingly in demand. Rimlsess frames are hot, they attract classic customers but also the Avant-Garde. The demand for glasses from the 3D printer is very high. In addition to the innovation factor, the lightness and stability of the polyamide does convince not only opticians. Natural materials such as wood or horn frames have settled at a high level. Acetate frames in all colour variations remain important. The shapes can be also very female, crazy and wild. The basic nerd frame will never die.