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Brands | October 17, 2019

A new brand in town

Kenmark Eyewear is ready to unveil Paradigm: a new brand created from scratch by the Louisville-based company

words Enrico S. Benincasa

Kenmark Eyewear has recently added a new brand to its portfolio. It’s called Paradigm and is the first in-house collection dedicated to the independent market, created from scratch by the American Company based in Louisville. Paradigm aims to be a shift on an everyday basis, a brand able to fit a wide variety of faces, ages, ethnicity and personal styles. The collections will be released on a seasonal schedule: Fall/Winter and Spring/Summer, while the initial collection will include 18 optical styles and 13 sun styles produced in high quality materials like metal and translucent acetate. Paradigm has been created in order to give the following possibility: “Anyone from any walk of life can find something that helps them express themselves and be who they are,” says Kenmark Eyewear Designer, Laura Howard. “Paradigm brings a unique look and feel to our industry. This is the result of a tremendous amount of effort spent in creating something new and different,” Kenmark Eyewear CEO, Mark Cundiff recently stated. The first Paradigm collection was officially unveiled during the editions of Vision Expo West and Silmo Paris.
The official social media accounts – @paradigmeyewear on Instagram and Paradigm on Facebook – have already been launched and feature a selection of styles and sneak peeks from the first collection.