Brands | October 2, 2019

Hoffmann Natural Eyewear –

As beautiful as nature

Hoffmann Natural Eyewear always continues to renew its special luxury philosophy with collections like Ti-line connecting nature and technology

words Elisa Zanetti

The simplest things are also the most beautiful: that’s is why Hoffmann Natural Eyewear looks to nature and its materials to create its collections. Founded in 1978, the German brand always proposes eyewear inspired by the idea of a natural luxury. Every model is madefrom natural materialsby hand in a process involving 280 single steps, keeping both quality and care for the environment foremost. The careful use of resources is a very important aspect of the atelier’s work. For example the horn shavings which are a by-product of frame-making are an excellent fertiliser which is valued by local farmers and wine-growers, while the workshops are exclusively heated – and cooled – by an environmentally-friendly geothermal heating and air-conditioning system.

Ti-line Collection embodies the spirit of the brand perfectly. The collection forms a bridge between the two worlds of nature and technology. Warm, natural horn and wood shades are revamped, becoming almost weightless, when combined with clean, understated metal components in cool titanium. The result is a delicate style, with clear lines, naturalness and fine details. The puristic design in genuine horn and titanium is ultralight and strong, with must-have styles and a great selection of colourways. Once again, the horn professionals from the atelier in the Volcanic Eifel prove their eyewear handcrafting expertise with the Ti-line series, uniting richly contrasting frame materials and achieving a timeless, simple elegance. Skin-friendly characteristics and an exclusive haptic make for unmatched comfort – natural eyewear luxury that can be worn every day.