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Fairs | October 10, 2019

IOFT 2019 – Highlights

IOFT2019 was enthusiastically received national and international business-focused visitors during a period of 3 days of the exhibition

words Editorial Staff

Three days of exhibition,  370 exhibitors and 74,000 products from 20 countries were showcased across the exhibition hall. These are just some numbers from the 32nd edition of  the International Optical Fair Tokyo (IOFT), that took place from  October 8-10, 2019, held by Reed Exhibitions Japan and Fukui Optical Association held. Great energy was flowing throughout the show and IOFT yet again served as the quality venue for all buyers to source for the latest eyewear and products for the coming season. Special showcase gallery areas namely, “Sunglasses collection 2019-2020” exhibited the latest lines from various brands. this gallery is allowing buyers and the media to admire and compare the latest collections from the Japanese and international markets. This popular showcase area will be set up with 160 brands on show. Various seminars were also held in parallel to the exhibition sharing the trends and tips to succeed in the business such as AI, social media, human resources, the latest fitting techniques, national guidelines, lens technology… The appointment for the next year is on October 27-29, 2020.