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Campaign | October 29, 2019

Sunday Somewhere – Women power

The Australian brand met the special collective Grlswirl, an all-female skate community who have created a powerful movement

words Editorial Staff

A new campaign, a new world to discover. Sunday Somewhere has a new story to tell, always featuring relaxing, enjoyable, positive feelings – the well-known ‘Sunday state of mind’ that is at the centre of all the eyewear brand inspiration and collections. For next season, they landed in Los Angeles, specifically in sunny Venice Beach. Here they met the special collective Grlswirl, an all-female skate community who have created a beautiful sisterhood and a powerful movement as well. The photo shoot captures the girls of the community wearing the new sunglasses whilst riding and performing tricks with their skateboards, giving us a sense of freedom and lots of good vibes –encouraging empowerment, inclusion and friendship.

Started in February 2018 by 9 founding members,  Grlswirl has grown into a global force of over 52K online members: all women who share the same passion and inspire girls of all ages to learn to skateboard, to break gender boundaries and to conquer their fears.

photography Grlswirl