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Campaign | November 20, 2019

Eco – A better future

Eco welcomes next season with a new brand identity; increasing its sustainability message

words Editorial Staff

With 36K followers on Instagram and pictures that are always ‘coloured’ with earthy shades, Swedish sisters Mira & Thilda are two free-spirited souls who know for sure how to express confidence and awareness. These same values are shared by Eco who have chosen them to be brand ambassadors for the new Fall/Winter 2019 campaign.
Eco welcomes next season with a new brand identity; increasing its sustainability message. As they themselves state: “We believe that everyone can make a difference. And by spreading awareness and using sustainable materials in our frames and packaging, we’re doing just that – one frame at a time. Eco’s new brand identity and campaign focus on driving sustainability and belief in a better future. From the fresh logotype and bold typography to the inspiring colour palette and playful patterns, we embrace authenticity.”