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Fairs | January 5, 2020

opti 2020 – goals and news

opti 2020 was a big success with 605 exhibitors and 28,000 trade visitors from 93 countries. And there’s another another news: next year the fair will take place in Stuttgart

words Editorial Staff

60,000 m² jam-packed with the latest in optometry and ophthalmology, represented by 605 exhibitors from 39 countries: opti 2020 was a complete success. 28,000 trade visitors from 93 countries casted their votes with their feet – and came to get the latest trends and developments right at the beginning of the year. The good business climate was reflected on both exhibitor and visitor side: almost two thirds of the exhibitors achieved deals, bookings or orders at the fair. The importance of opti for its national and international exhibitors and visitors remains unchanged. opti continues to be the most important event within the DACH region. Josef May, chairman of the industry association Spectaris: “opti Munich 2020 was a good fair. Most of us, like in previous years, had a lot of valuable contacts. For the companies for whom it is an order fair, it was a good start into the new decade. Now we are faced with the challenge of charging the new Stuttgart location communicatively and emotionally, because moving in the odd-numbered years is inevitable, due to the future situation at the Munich location. But we have confidence in the brand, the opti team and the central trade fair within the DACH region as well as its importance to the world.” Another highlight at the opti Forum was the presentation of the Blogger Spectacle Award 2020 for the best newcomer in the opti BOXES. 25 international eyewear and lifestyle bloggers from eleven countries chose the young London-based brand Covrt Project Limited, founded by designer Marcello Martino.

As of 2021, opti will be alternating between two locations. In odd years, the trade show will take place in Stuttgart, starting next year from 8 to 10 January 2021. The reason for this is that the location in Munich is no longer offered by Messe München at the usual time, due to the leading global trade show BAU as well as a strategic shift in the Fairground Munich’s portfolio of events during odd-numbered years.
Dieter Dohr, Chairman of the Board of the Gesellschaft für Handwerksmessen mbH, says: “We were all profoundly disappointed to hear that the location in Munich would no longer be available within our desired time period, because  the industry feels at home in Munich. A trade show doesn’t need to be tied to a specific location, but several criteria remain indispensable for our industry’s success and formed a focus during our search for a new location: The early date in January, the sequence of days from Friday to Sunday, reasonable assembly and dismantling times, excellent logistics and the ability to address the strong exhibitor and visitor markets to which opti is accustomed. Aside from Munich, only the trade fair location of Stuttgart meets all of these essential criteria.” Stefan Lohnert, currently Head of Guest Events at Stuttgart Messe and soon Managing Director, says: “We are very honoured that opti chose Stuttgart as a second location. We already look forward to welcoming the industry in January 2021!”