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Campaign | February 3, 2020

neubau – Summer is endless

Côte du Soleil’ is a special edition of three models which represent the perfect marriage between vintage flair and modern technology

Photography Nickolas Lorieux

Weve still got months to go until the beginning of next summer 2020, but we can already breathe its atmosphere with the AD campaign images which introduce the new neubau eyewear collection. ‘Côte du Soleil’ is a special edition of three models which represent the perfect marriage between vintage flair and modern technology. The Austrian label takes us into the dreamy and bold imagery of the French Riviera back in the Sixties. At that time the South of France was evolving as a hotspot for ground-breaking developments in art, design and film, providing a kind of sanctuary for artists like Andy Warhol and Roy Lichtenstein. Inspired by the Jacques Deray cult film ‘La Piscine’, which perfectly captured the mood of that era, all the images of the new the AD campaign evoke the feeling of freedom, the rediscovery of grit and tenacity and the constant connection to nature.