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Campaign | April 9, 2020

Etnia Barcelona – The 2020 warriors

The SS 20 collection is a genuine explosion of life and colour, an ode to the beauty of the world that we must preserve

photography Biel Capllonch

Wrapped in the beauty of nature and ready to fight to defend it: the 2020 warriors are the protagonists of the new Etnia Barcelona adv. campaign. On a planet that is increasingly heading towards environmental disaster, the 2020 warriors take action, with the intention of making the world’s problems visible and inviting us to form a part of the change. The campaign is inspired by the power of nature. The intriguing shapes, textures and colours of birds and flowers are the common thread through the designs in this collection that transport us to an idyllic world. But not everything is what it appears to be at first glance. This beauty is in contrast with a planet in danger: the warriors are surrounded by nature but they are also accompanied by objects that don’t necessarily belong in this setting, giving visibility to issues that threaten our world.

The Spring Summer 2020 collection is a genuine explosion of life and colour, an ode to the beauty of the world that we must preserve. Lighter styles in metal and natural acetate are inspired by the colour palette of California’s national parks, European forests and the depths of the Amazon rainforest.