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News | April 28, 2020

Marcolin introduces adidas collection 

Marcolin and adidas together for adidas Sport collection and the Originals collection

words Editorial Staff

Marcolin Group, one of the worldwide leading companies in the eyewear industry, and adidas, a global leader in the sporting goods industry, announced they have entered into a licensing agreement for eyewear products last June 2019. The partnership, stretching until 2024, aims to launch the first eyewear collection starting from the beginning of 2020. Under the terms of the licensing agreement, Marcolin Group designs, develops, manufactures, markets and sells eyewear products under the adidas Sport and Originals labels.

The adidas Sport collection 

The adidas Sport collection focuses on best-in-performance athletic eyewear, contemporary and versatile it takes you from streets and stadiums to trails and tracks. adidas Sport Eyewear elevates every moment, protecting your sight and transforming your vision allowing you to see all details in all conditions.

SP0002

Made of impact-resistant and ultra-lightweight TR90 material, the competition segment wrap ensures comfort and protection all day long. The thin, wrap temples are outfitted with rubber tips for the perfect grip, a metal temple core allowing easier adjustments and greater comfort, and a special safety hinge lock system to reduce the chance of lens scratches. The frame’s nosepads can easily be adjusted in four positions for the perfect, comfortable fit.

The Originals collection 

The Originals collection is inspired by Street Culture and loyal to the DNA of the adidas Originals Brand, sharing values of creativity and authenticity.

OR0010 

90s inspired, the style’s narrow proportions and cat-eye silhouette offer an understated, cool accessory. The frame’s carefully tapered temples feature a metal emblem engraved with the adidas trefoil.