Brands | April 24, 2020

Sun’s Good for Bear – The Surfer

The Surfer is made of injected nylon and nylon lenses with anti-reflective treatment, with a specific weight that allows it to float

words Editorial Staff

A collection for those who love beach life, when time passes by slowly, for those who enjoy savouring the moment. So the Sun’s Good project for Bear came about very spontaneously, and will see its official debut in summer 2020 with the floating model the Surfer. Bear is a legendary brandfounded in 1977, thanks to John Milius, the director of a cinematic milestone: Big Wednesday. The cult movie that allowed you to discover and fall in love with the whole world of surfing and, above all, with all the values connected to it: friendship, loyalty, passion, freedom, energy. Along with Big Wednesday, a legend was born: Bear. A brand, a symbol, capable of embodying all those values expressed in the film and transposing them into surfboards of the highest quality. Bear is timeless brand that has grown to become a complete collection of clothing and accessories, a lifestyle concept that also encompasses events and activities.

Thus, the Surfer eyewear was born, with California and surf culture in the background, designed not only and not necessarily for those who surf or do water sports but for all those who face life with this attitude. Made of injected nylon and nylon lenses with anti-reflective treatment, totally without screws for greater safety, they are high-quality sunglasses, with a specific weight that allows them to float, making them a very useful accessory during all those sports or leisure moments around the water. Choose from 12 colour variants that range from typical summer and beach colours – yellow, white, blue, orange – to more classic colors. Proudly and scrupulously made in Italy, the Surfer, the first project that combines Sun’s Good  and Bear, was developed and designed in Milan while production takes place in the district of Varese at Sordelli Franco Srl. Probably a destiny already written: the eclectic Sordelli in the 80s was a successful surfboard producer in Italy.