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Campaign | May 4, 2020

Einstoffen – Stand tall. Run free

Micro-engravings and sprayed titanium, lenses in multiple colours and tiny wooden insert: the Spring Summer collection by is full of precious details

words Editorial Staff

The new collection Stand Tall, Run Free  by Einstoffen celebrates independent minds and free spirits with forward-thinking designs, unusual materials, and wild material combinations. It features over forty new frames in titanium, wood, acetate, and steel. While Einstoffen stays true to its signature look, mixing natural resources with technical materials and easy-fitting shapes, this collection steps the love for details up a notch. The campaign is set on a beach. What setting could better express the freedom of movement of body and spirit?  Every picture expresses lightness, peace, versatility and dynamism as well as a strong connection with wild nature. All this to introduce the biggest collection in Einstoffen’s eleven-year history: it features over forty new frames in titanium, wood, acetate, and steel.

“While we stay true to our signature look, mixing natural resources with technical materials and easy-fitting shapes, this collection steps the love for details up a notch. From micro-engravings and sprayed titanium, to lenses in multiple colours and tiny wooden inserts, there is a lot to explore for the attentive eye,” they say from the Swiss brand’s headquarters. “If you love sustainable, easily wearable frames with some surprising twists and cool details, our spring collection is something you probably should not miss.” During the Covid-19 crisis Einstoffen supports independent opticians: from 18.3. to 31.5.2020, 50% of the revenue from each pair of sunglasses the brand sell online will be credited to their sales partner in different towns.