Brands | May 25, 2020

Gigi Studios – Hey man!

Gigi Studios introduces Gigi Studios Men, a new sophisticated collection specifically designed for men and there’s also something more new: a flexibility plan to support opticians

words Elisa Zanetti

Designs of a greater calibre differing more from ladies’ models. This was the request that led Gigi to create ‘Gigi Studios Men’ 2020. Presented in a world exclusive on March, the new collection is composed of optical and sun models and is another great piece of news from the Spanish brand always on the lookout for new challenges. After choosing to highlight its international vocation through the recent change of name – from Gigi Barcelona to Gigi Studios – the brand, attentive to market demands and new trends as always, continues to take on new challenges. The elegant classic forms offer sophisticated contemporary models for a young man looking for something more from his glasses. Stainless steel and high-quality acetate are the materials chosen to give form to this collection.

There are 24 models in total: 16 eyeglasses and 8 sunglasses. All of them have polarized lenses and each model is offered in three different colours. Strong characteristics have been conceived for this new collection, such as new metal rods with elegant horizontal lines, and details on the sides of the acetate designs. These features offer a touch of distinction. This collection will be expanded with every launch of the brand, with the next launch taking place in September 2020 when 12 more models of this collection will be presented and ‘Gigi Studios Men’ will then carry 36 designs.

But the news is not over: for Gigi Studios, giving firm, clear support to clients is a top priority. For this reason, this season the company wants to start up a support plan for opticians: offering flexibility in payments, competitive purchasing conditions and guaranteeing top speed in guarantee shipments with a maximum delivery time of 48 hours.  “We want to be at our partners’ side, offering them all the tools in our hands to support them at this time. We are working hard on our service through the brand’s digital platforms to maintain a permanent direct, efficient and easily accessible communication with our partners”, explains Patricia Ramo.