Brands | May 12, 2020

neubau – The sustainability challenge

The Austrian eyewear label is responding to the current COVID-19 situation with agility and flexibility, primarily thanks to its local, innovative production strategy

words Editorial Staff

Established in 2016, neubau has always found environmentally friendly solutions for its eco-conscious clientele, with profit-based solutions taking a back seat to responsible business practices. The whole neubau’s sustainability approach is now included in the new Sustainability Guide published by the brand at the beginning of April 2020. It features a list of all the measures taken to guarantee transparency of neubau’s eco-friendly philosophy. 

The production facilities of neubau are based in Linz, Austria. Remaining in Europe is proving to be a key factor in this particular moment, as Global Brand Director of neubau eyewear Daniel Liktor states: “Producing locally in Austria is a real advantage as it means we can maintain full control ourselves, even under these difficult circumstances.” Producing in Europe is also eco-friendly relevant: the demo eyewear, realized in Austria, help neubau to save more than one ton of annual CO2 emissions. 

Sustainable materials are a trademark of neubau. The Austrian brand uses environmentally friendly materials like bio-based polymers from 65 to 100 percent. The stainless steel used is made from 65 percent recycled steel, while the high quality titanium need to fulfill strict quality requirements. Innovation is another pillar of neubau: in 2017 the company started using naturalPX, which consists of 65 percent castor oil. It is used for injection-molded styles and provides lightweight, flexibility and resistance at the same time. 2020 has been the year of natural3D, a bio-based material made of 100 percent castor oil and processed with 3D printing technology.

neubau has always shown how excellent eyewear design fits perfectly with high standards of sustainability. Its facilities are fullfilled with renewable and solar energy and have filtering of waste air. In 2019, its suppliers agreed to follow strict regulations in terms of environmental standards. Moreover, its 2017 decision to introduce recyclable soft eyewear cases reduced the COfootprint by 90 percent compared to hard cases.