Fairs | September 7, 2020

Hall of Frames – Ready to go

On 13 and 14 September 2020 the Hall of Frames will take place in Zurich to continue innovating together

words Editorial Staff

On 13 and 14 September 2020 the Hall of Frames will take place in Zurich as usual and Eyebook is proud to announce that it is official media partner of the event. The Papiersaal and the Folium in Sihlcity have proven their worth as event venues. The Covid secure guidelines are in place and will be reviewed and adapted according to the ongoing situation. A spirit of innovation is particularly important in uncertain times.
After more than 10 years, the Hall of Frames has established itself as a platform for independent opticians and eyewear designers in Switzerland, owing its success to the fact that it has constantly been evolving. In particular, the fair has brought together and strengthened the “alternative” market for spectacle frames. The COVID-19 crisis has left its mark, with some exhibitors withdrawing or taking a break for a year. Other exhibitors, on the other hand, see opportunities and sense a mood of optimism. The market is extremely dynamic and appears to be recovering rapidly.
After the lockdown, many opticians’ businesses have full order books again. The backlog has caused inventories to empty faster than expected. And so, the Hall of Frames is a good opportunity to start the second half of the year with new momentum and to increase the product range again.

Reize Optik with the Nikon brand is the new main partner with the Hall of Frames. Nikon is a pioneer in lens technology, as well as in materials and their finishes. The Japanese brand is known for its technical know-how and innovative strength in optical designs. The team from Reize Optik will present the Presio Ultimate, Nikon’s new high-tech progressive lens, at the Hall of Frames.

The ecological footprint of the Hall of Frames has always been very small. Since this year, the trade fair is also officially a clean event (www.saubere-veranstaltung.ch). This year, all emissions will be calculated and offset via myclimate.org. Probably the Hall of Frames is the first trade fair in the world of optics that is practically carbon neutral. The organisers are examining the possibility of holding an additional event in spring 2021. The Garden Hall in the new Zurich Convention Center has already been reserved for autumn 2021.