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Fairs | October 12, 2020

Mido – New dates

Mido 2021 is dropping its traditional February dates and rescheduling to Saturday June 5th to Monday June 7th, at Fiera Milano

words Editorial Staff

Eyebook wishes to communicate to its readers that the next edition of Mido will be moved to June. Here the declaration of  the president of the fair Giovanni Vitaloni:

“Dear Visitor, in order to ensure you safe and profitable business transactions,Mido 2021 is dropping its traditional February dates and rescheduling to Saturday June 5th to Monday June 7th, at Fiera Milano. The hope is that the arrival of summer will make for safer, simpler travel between countries, confirming Mido as a pivotal force behind the industry’s business activities. At this time, it seems fairly clear that an international trade show held prior to June could put the participation of you visitors, and also that of many exhibitors, at risk since more than half of you traditionally come from 50 countries around the world. Therefore, Mido 2021 in June is the best choice to get us back to our mission – to organize and maximize the opportunities for international trade, bringing new luster and vitality to this key sector. From now until June, we will continue to explore and develop opportunities to add value as we move forward on this delicate journey toward the relaunch of the eyewear sector. Challenging months lie ahead and, despite the pandemic, the Mido machine does not stop or even slow down; on the contrary, intriguing new opportunities pop up every day. We are here to provide any additional information, and we look forward to celebrating the 50th edition with you in an atmosphere of regained peace of mind.